Stop! Alligators Ahead! 7 Marketing Dangers and How to Avoid Them
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
Crowdsourcing: How do you encourage male clients to come into your salon?
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
by Tracy Rubert
Websites Worth Watching: www.discoversalons.com
This global online directory of beauty services offers free salon listings along with the ability to share your work.
Manage Your Business From Your iPad
The Nail Tech Manager iPad app allows techs to manage all of their clients, bookings, services, and inventory information in one place.
Take a Monthly Measure of Your Clients’ Devotion
A monthly review of your client retention numbers is important because every client has the potential to provide income.
Instagram Alters Algorithm
Instagram is changing its algorithm. Here's how to stay in the know.
by Beth Livesay
Trends and Hot Products at ABS Chicago
America's Beauty Show dedicated a large section of the show floor to the Nails Central. NAILS editors interviewed some key exhibitors to find out what's flying off the shelves.
by Erika Kotite
Find Out What First-Time Clients Really Think
Milady educational trainer Patti Wanamaker recommends using customer surveys to gather key insights to what your customers think about you and your services.
Gel Nails Prevent Musical Mishap
Nail tech Vickie Meador came to the rescue of a guitar-player who wanted gel reinforcements on his strumming hand.
by Judy Lessin
You’ve Got Nail … and Other Punny Salon Names
What are the puniest salon names in America?
Going Toe-to-Toe
The Ten Spot offers a complimentary toe wax with every pedicure service.
Make Clients an Offer They Can’t Refuse
When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?
Essie Tent Cards Make Marketing Easy
Not only does Essie regularly create striking nail art looks using its seasonal collections, the company also provides tent cards to display them to your clients.
Crowdsourcing: How do you deal with clients who tip poorly or not at all?
This month we asked nail techs: How do you deal with clients who tip poorly or not at all? Do you give them a different level of service? Why or why not?
by Tracy Rubert
Medinail Offers Free Training and Accreditation
The Medinail Learning Center now offers an online Safe Salon Rating (SSR) training module free to nail techs.
How to Showcase Your Work on Instagram
Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.
PBA and Cosmoprof North America Debut Beauty Pitch Event
In celebration of the entrepreneurial spirit of the beauty industry, the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) debuted the inaugural Beauty Pitch event at PBA Beauty Week 2015 in July.