Create Welcome Packets for New Salon Clients
Nothing Beats a Warm Welcome: Salon owner Tammy Dennis advises nail techs to create an awesome first impression by providing new clients with a formal welcome packet.
Promote Your Salon at the Farmers’ Market
Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.
Q&A with Suzie: Acrylic vs. Gel
Suzie addresses three important questions asked by many non-professional viewers regarding Acrylic or Gel Nails.
Get Your Share of Back-to-School Spending
Back-to-school promotions and products are not just for school-age kids and their teachers. Make the most of the season by creating a back-to-school campaign that incorporates services, special events, and retail products.
Crowdsourcing: Dream Salon
This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?
by Tracy Rubert
On My Mind: Entrepreneurs Among Us
Companies large and small are started each year by nail techs - and you could be the next.
by Erika Kotite
How to Launch Your Product
If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact.
by Beth Livesay
Travel Back in Time With Stay Polished
Salon owner Morgan Lucas was only 20 when she decided to open a ’50s-themed salon. A year later, Stay Polished Beauty and Martini Bar has managed to gain many loyal clients. Now she’s looking beyond her neighborhood and setting her sights on expansion.
Suzie Moskal Talks YouTube Fame
Nail tech Suzie Moskal didn’t set out to become a YouTube sensation, yet that’s precisely what she’s done. Her advice to others who want to follow in her footsteps? Learn as you go.
by Judy Lessin
Nail Techs Try Their Hand at Journalism
At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.
Host a Botox Bash at Your Salon
You don’t have to own a medical spa to host a Botox party.
Build Your Business With ProFiles Backstage
There’s good news for all you knowledge-hungry nail techs: Veteran salon owners Traci Dungan and Ami McClure are ready and willing to share all they’ve learned during their 20+ years in the nail industry.
Turn Phone Inquiries Into Bookings
How many people call your salon each day to ask about the price of a particular service and never get on the books? According to Tammy Dennis of Infinity Luxury Salon, the key is to build a relationship with the caller by asking questions.
Should You Hop on the Trend Bandwagon?
According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.
11 Ways to Really Annoy Your Nail Tech
Looking at all the ways a client can get attention from her nail tech, if only the negative kind.
by Erika Kotite
Let's Make a Deal: Offering Discounts
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.
by Tracy Rubert
Online Reviews Are the New Word of Mouth
Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.