As I See It: Reach Out and Touch Someone
Leave it to the first female president of the BBSI to get to the real heart of our industry and put forth a call to action that was simply about being a little nicer to people and putting the human touch back into our business dealings.
The Sleeping Giants
Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.
Your Former Clients Tell Why They Left You
Have you ever wondered as you review old appointment books or clean out your client card file, where some of these people disappeared to? Or, better yet, why they left?
When Inquiring Minds Want to Know: Doing Client Surveys
When you want to know what’s hot and what’s not with your clients, ask them!
How to Host a Charity Event
When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate. Van Blarcom, a former conference manager, shares her tips on making a salon fundraiser a success.
How to Host a Charity Event
When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate.Van Blarcom, a former conference manager, shares her tips on making a salon fund raiser a success.
Salon Cleanliness Is Next To…
These days, a salon’s sanitation practices rank number one on more and more clients’ lists of what they’re looking for in a good salon. Those salons that make cleanliness a priority are making themselves shining examples in their communities, and gaining new clients for it.
Play Cupid for Your Customers
Salon owners fixes up clients on Valentine's Day
Lessons From the Discount Salon Front
There are a couple of practices found in most discount salons that I think all nail salons could learn from.
Five Ways to Achieve (Almost Instant) Success
Great technical skills will only take you so fan but success is within reach if you follow these sometimes not-so-simple steps.
Get With It … On-Line
If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.
When Your Competition Comes Calling
As a salon owner for more than 10 years, I have found myself in some uncomfortable situations—from confronting an employee with poor workmanship to taking a customer to small claims court to recover money form a bad check. But nothing unnerves me more than when a competitor walks through my salon door.
Nails File: The Nominees Have Been Named
In this year's NAHA competition, we think they're all winners.
Seeking Hope
"Buy Hope, and you'll be giving hope to women everywhere."
Student Competitors Get Support
The sponsors covered the students’ entry fees and even arranged a private consultation for both of them.
Kids These Days ...
Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.
When It Comes to Acrylic Brushes, Size Does Matter
Is bigger really better? Yes, say many nail technicians who claim that learning how to use a larger brush led to a more time-efficient service for their clients.