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SEARCHSalon owners fixes up clients on Valentine's Day
“You are cordially invited to attend a special session with the staff of Just Nails to learn the Romantic Pedicure,” read the invitation. Four days before Valentine’s Day, salon owner Rebecca Moore opened her Erlanger, Ky., salon to a group of romance-minded clients to teach them the art of pedicure and foot massage. “It was so much fun! We had a huge turn-out—three times the number we hoped for,” says Moore. “We expected to get a lot of women who wanted to learn to rub the feet of their fellows, but a lot of women sent their husbands so they could learn to give great a massage.” The lecture was free, and wine, cheese, and chocolate were served. While the guests sat soaking their feet in bowls of hot water with marbles, the staff demonstrated how to set up a pedicure and gave tips on massage techniques. They also handed out a written reference guide with the salon’s logo. “Almost everyone who attended bought either a Creative Nail Design mini-spa pedicure kit or one of the bottles of massage oil we had specially wrapped for the occasion. And we continue to make money as they replenish their supplies,” says Moore, who plans to make the evening an annual event.
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
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Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
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Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
