Isn’t It Romantic?
How can a salon owner do her part to help love bloom?
To the Victor...
Winning has meant a crop of new clients visiting the salon.
Blown Away
After her salon was destroyed in a tornado, some of the companies she had loyally supported for many years offered to help replace what had been lost.
Take Your Place on the World Wide Web
Why should you care about the newest piece of the advertising puzzle — the Internet?
Survival Tactics: Your Clients Can Tell You a Lot About Your Business
A personal relationship with a client is wonderful... it makes your job pleasant and helps build a loyal, standing clientele.
Walk-Ins Welcome?
Making yourself available for walk-in clients is just one more way to stay competitive. To find out just how walk-in friendly our own neighborhood salons were, NAILS dropped in on a few without an appointment.
Classy Graphics: NAILS 1998 Graphics Design Contest
As more and more salon owners and nail technicians realize the importance of total image, they are graduating from home-made graphics to professional .marketing materials.
Chicago’s Finest - A Look at Salon Millennium
Hidden in a thick of grand old oaks and elms along a 15-mile stretch of Lake Michigan is one of the nation's best-kept secrets. Privacy and anonymity are sacrosanct in this close-knit community where the living legacies of some of the most prosperous entrepreneurs of the Industrial Revolution reside.
Make Mother’s Day Magic With Gift Certificates
MSDS Intelligence
If you are a salon owner and don’t have proper MSDS (Material Safety Data Sheet) documentation, not only are you doing yourself and your clients a disservice, but you also risk getting into hot water with your local OSHA agency.
You Pick, You Pay
This salon owner can't stop her clients from picking their nails, but she can disincentivize it by charging them when they do.
Make Your Presence Known
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
Say No to "Nail Guilt”
Today, I realize that broken nails or nails with stress cracks or lifting aren’t always due to the technician’s error. Now I play detective, immediately referring to a mental checklist of possible causes.
Special Additions
Everyone's feeling the heat of competition from discount salons. Some are doing something about it. Here are three add-on services readers recommend to bring in more money and enhance client satisfaction.
Dear Diary...
From graduation to state board exams, from the job search to the first full set on a paying client, those first few months as a nail technician are filled with highs and lows. Two nail technicians opened their diaries to share theire experiences.
Editor's note: 1997: A Year of Controversy
his year, state boards took a beating, especially in California. Several other states scrutinized whether they even need licensing at all.
Tip Of The Month
A 24-hour nail-a-thon is a great way to raise money for charity around the holidays and bring new business into the salon.