Medical Spas Target Hands and Feet for Rejuvenation
Technology is on fast-forward when it comes to anti-aging treatments for hands and feet. Medical spas and alternative health clinics are adopting innovative therapies for age-old beauty problems that plague our extremities. Here’s a run-down of what’s going on behind closed doors today and what we will see in the future.
Get Your Pedi Menu in Shape
Race off with new clients when you add a runner’s pedi.
The Nitty Gritty Guide to Marketing Your Salon
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
On My Mind: Are Nail Services Endangered Treatments?
Nail salon techs need to be flexible and stay positive in order to survive in today's economic climate.
by Hannah Lee
Boosting Morale In A Sagging Economy
The news is reporting layoffs, bailouts, and an unstable world market. Clients are murmuring about tight budgets and personal cutbacks. With the air heavy with dread, nail techs should focus on their psyche and their systems.
Build a Customer Service Machine That Delivers
Book details 10 commandments to provide a world-class customer service experience.
With Our Compliments
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
The Three Greatest Challenges Facing the Nail Business
From lack of training to sanitation lapses to treating medical conditions, it’s time for nail techs to come together and raise standards in these all-important areas. Industry chemist Doug Schoon discusses what he sees as the three greatest challenges facing our business and what we can do — as an industry — to face them.
On My Mind: A Quick Guide to Getting PR
Nail salons need to harness the power of the press to help build their businesses.
by Hannah Lee
When Empty is Better
Sanitation-conscious patrons may prefer to be able to inspect the pedicure basin’s cleanliness and see you draw fresh water just for them.
Tootsing Nail Art History
The history behind the nail art tootsing concept. www.tootsing.com
Reader to Reader: How does your computer save your life?
Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.
Foot Massage as Profitable Add-On
The pedicure started as an afterthought in the nail industry but has grown into a popular, high-profile service. Adding a professional foot massage can increase profits and solidify your client base.
Come and Find Me
When potential clients go looking for conscious salons, make sure you appear on their radar.
It's Your Birthday Nail Art (January)
Michele Baker of Van Goe’s Salon and Day Spa in Cumming, Ga., is developing a year’s worth of nail art based on each month’s birth flower and birthstone to share with NAILS readers.
by Sree Roy
Recession-Proofing Your Salon
History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.
The Coaching Chronicles: Installment #3, Retail and Staff Management
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.