Creative Announces Product Launch
Creative Nail Design VP of sales and marketing John Heffner says that the company is “aiming for greater awareness by consumers.”
Nail Art Makes the Grade
A “Mini-Course Day” at her daughter’s grade school gave Lisa Gustafson the perfect opportunity to introduce kids to nail art.
Tip of the Month: Taking Care of Your Brush
What Irks at Work
No shows, nit-pickers, the perpetually tardy - clients can drive you nuts. NAILS asked the crews of two Salon-of-the-Year-award-winning establishments to share their biggest client pet peeves.
What Irks at Work
No-shows, nit-pickers, the perpetually tardy — clients can drive you nuts. Sure, we love them, need them, and can’t live without them, but annoying habits and bothersome behaviour can drive even the most well-balanced nail profession to the brink. NAILS asked the crews of two Salon-of-the-Year-award-winning establishments to share their biggest client pet peeves.
What Irks at Work
SCARE Tactics
Canadian nail technician is enjoying a new avenue for her creative nail expertise.
When It's Time For a Change
Clients have their reasons for wanting to go au naturel—with their nails, that is. You can keep your former acrylic clients loyal to you with a good removal and post-removal care.
Honor Thy Nail Tech
Franchise salon owner makes recommendations for other owners considering adding nails to the service menu.
Smart Ways to Market Art
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
Asian Influence: Building A Bridge
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
Reader to Reader: What Type of Music Do You Play in Your Salon?
Readers' tastes run from classical to techno to Enya.
Wanted Not Just a Few Good Men
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
Lab Reports
"My client’s big toenail’s side walls curve so much that they nearly meet. The middle section of the nail is sore because both ends are pinching the skin. What can I do to relieve this pressure?"
201 Ways to Build Your Business
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Fund-Raising the Fashionable Way
Tip of the Month: Leave Your Business Card with Restaurant Tips