My Biggest Challenge Is…
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
How to Create a Buzz About Your Salon
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
How to Get the Most Out of Your Distributor
Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.
How To Win Over a Wider Variety of Clients
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
by Sree Roy
How to Set up a Website Without Breaking a Sweat
Creating a website doesn’t have to make you crazy. NAILS’ web correspondent Debbie Doerrlamm discuss online web creation tools and options that make the going easier.
Med-spa Franchises: A New Frontier for Salon Owners
Salon owners seeking to expand their service offerings might want to look outside the nail care industry. Medical spas are on the rise, but the financial stakes are high and the issues complex. Franchisors offer experience and support that can smooth the way to ownership.
Should You Stay Or Should You Go?
At some point, every salon owner has wondered if it’s time to throw in the towel. Whether your uncertainly stems from financial problems, changing circumstances, or unmet expectations, only you can make this decision. Our experts offer guidelines and insights to lend perspective and help you assess your situation more objectively.
Dedicated to the Ones We Love
Editor Cyndy Drummey unveils our new tagline and discusses our new approach to keeping our readers in the know.
Ten Ways to Keep the Client Experience Fresh
Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.
VIP Programs: Keep Clients Coming Back
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Dear Shari Talks About Making Money With Natural Nails
In her “Dear Shari” column, veteran nail tech Shari Finger—owner of Finger’s Nail Studio in W. Dundee, III.—fields reader questions in the areas of salon management and workplace politics.
What’s your Power Quotient?
Take this self-quiz to determine you PQ - you power quotient. Learn to increase your power by taking part in this exercise. Your answer mat reveal where you’re making the most of your opportunities and where you’re letting them slip.
Unleash The Power of Your Team
By developing and supporting the inner power of each member, salon owners can double as cheerleaders to develop an unstoppable salon team. From the moment they are hired, it’s your job to give team members the tools they need to excel and prosper.
Your Power of Suggestion
As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.
Where Is the REAL Power in the Nail Industry?
You can use your power for the benefit of the industry or you can squander it if you let others talk for you. You DO have power. Discover it and use it wisely.
The Power of Words: Transform Common Salon Language from Standard to Standout
Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.
Discount Spa Site Surveys the State of the Spa
Of the women who’ve indulged, 88% think spas are too expensive and 69% perceive them as primarily for the wealthy.