Targeting Seniors
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
The First Impression [Really Does Count]
Often overlooked, the front desk position in every salon has the power to make (or break) the first (and last) impression a client has of your establishment. Here we show you how to turn your front desk from asupport position into a profit center and customer service gateway.
by Hannah Lee
Get Clients in a Lather
Michelle Palmer, a nail tech at The Nail Company in Camdenton, Mo., got tired of cheaters—clients who’d skip the soap when sent to wash up—so she instituted a new and improved system.
As I See It: Provide Pampering AND Service, Not a Guilty Pleasure
As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.
Reader to Reader: How Do You Acknowledge a Client’s Birthday?
Readers suggestions range from simple birthday cards to special offers on their services.
Day Spa Consumers Profiled
85% of day spa-goers are female and almost half are college grads.
By the Numbers
The demographics of your typical day spa-goer
The Eleven Client Commandments
Nail techs aren’t the only ones who can benefit from sticking to a code of conduct.
Reader to Reader: How Do You Gently “Fire” Clients?
Suggestions range from being direct to adopting a "three strikes and you're out" rule.
How Do You Gently “Fire” Clients?
NAILS asks readers how to get rid of clients who are causing more harm than they're worth.
Hold Onto Your Customers
You’ve got to make every contact count
Reader to Reader
Where you send in the questions, and your fellow readers supply their answers. This month, you asked: Do you charge for nail repairs during fills?
Oh Those Annoying Clients
Sure, clients are a nail tech’s life source, and many times, a good friend as well. But no matter how much you love them, they can also get on your nerves—especially if they continuously show up late for appointments. From talking incessantly on cell phones to clients who can’t seem to relax, here are some techs’ client pet peeves.
Behind the Scenes: Cover Tech Takes Special Care of Competition Model
John Hauk knows that a good model is essential to winning in nail competitions. Some of those same skills help retain clients.
Nudge Clients Toward Perfection
One are often overlooked in the quest for ideal beauty is the elbow. But not so at Josephine: The Beauty Retreat on Manhattan’s Upper East Side.
As I See It: Do Your Own Thing and Do It Well.
Together Through Thick And Thin
It’s about more than just money, it’s about friendship, loyalty, and unwavering support. The bond between a nail tech and her clients is truly something special So in our October issue, we asked nail techs to submit stories about their most loyal client for our Longtime Client Contest.