To the Victor...
Winning has meant a crop of new clients visiting the salon.
Blown Away
After her salon was destroyed in a tornado, some of the companies she had loyally supported for many years offered to help replace what had been lost.
Getting to Know You
Doctors, dentists, and many other professionals rely on client consultations to better serve their patients or clients. Nail technicians can increase client loyalty, as well as their own technical skills, by incorporating this important step into their service.
Survival Tactics: Your Clients Can Tell You a Lot About Your Business
A personal relationship with a client is wonderful... it makes your job pleasant and helps build a loyal, standing clientele.
Interview with a Client
Walk-Ins Welcome?
Making yourself available for walk-in clients is just one more way to stay competitive. To find out just how walk-in friendly our own neighborhood salons were, NAILS dropped in on a few without an appointment.
Your Clients Can Tell You a Lot About Your Business
Market research is something you can (and should) do every day. It all boils down to simple conversations you have with clients while you're sizing their tips or pushing back their cuticles.
The Nail Express - Profiling a Successful Florida Salon
When Kim and John Grandinetti hear salon owners complain that “discount salons” are the scourge of the industry, guilty of everything from driving down prices to ruining clients’ nails to giving the industry a bad rap, they laugh. They know the “enemy” because they are it – at least as far as prices are concerned.
Reader to Reader: Do Clients Remove Their Own Polish?
Some salons look at it as a customer service issue, others as a time-saving help.
Say No to "Nail Guilt”
Today, I realize that broken nails or nails with stress cracks or lifting aren’t always due to the technician’s error. Now I play detective, immediately referring to a mental checklist of possible causes.
What Irks at Work
No shows, nit-pickers, the perpetually tardy - clients can drive you nuts. NAILS asked the crews of two Salon-of-the-Year-award-winning establishments to share their biggest client pet peeves.
What Irks at Work
No-shows, nit-pickers, the perpetually tardy — clients can drive you nuts. Sure, we love them, need them, and can’t live without them, but annoying habits and bothersome behaviour can drive even the most well-balanced nail profession to the brink. NAILS asked the crews of two Salon-of-the-Year-award-winning establishments to share their biggest client pet peeves.
What Irks at Work
Kids’ Stuff
Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.
Reader to Reader: If You Could Do Anyone’s Nails, Who Would You Choose?
Topping the list are Dennis Rodman, Oprah, and Rosie O'Donnell.
Reader to Reader: What Type of Music Do You Play in Your Salon?
Readers' tastes run from classical to techno to Enya.
Wanted Not Just a Few Good Men
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.