Teach Your Children Well
This New Jersey salon owner works with middle-schoolers to show them not only the nail business, but what working is all about.
Get It in Writing
Smart salon owner uses a guest book to add a sophisticated touch.
Mobility Is Key to the Executive Suite
Florida salon owner takes the services directly to her busy business clients.
201 Ways to Build Your Business
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Psychology of a Nail Biter
Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.
Reader to Reader How Do You Handle a Rude Client?
Rule #1: Find out if the client is just plain rude or if she has a valid complaint
Running After the Athletic Client
They may be swift of foot, but runners have particular foot problems. The good thing is, they generally know what their needs are and will voice them to you.
Ask The Right Questions
Customer surveys are a road map for change. The progressive salon owner and her staff should give out these quick and easy questionnaires at least once a year to find out what’s going wrong — and right.
Dear Jane...
Regular clients don’t just stop coming — they have reasons that more often than not directly relate to you or your salon. Make sure you don’t let clients use any of these 10 reasons to say sayonara to your salon.
Tip of the Month: Creating a Client Care Bag
Janice Reams provides each of her clients with her own “personal care bag” — a bag containing her private butlers and files.
Let the Pamperers Be Pampered
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
Day Spa Or Discount Salon? There's Lots Of Room In Between
Sharing Is Succeeding
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
The New Nail Technician's Survival Guide
Is there life after graduation from cosmetology school? You bet there is! While developing good work habits and building a clientele don’t happen overnight, working on them early in your career will help you stay one vine swing ahead of the rest.
Reader to Reader: How Do You Handle No-Shows?
Readers share their diplomatic (and sometimes not so) ideas on handling these annoying clients.
Do Nails and Tanning Go Hand in Hand?
The editors of NAILS and Tanning Trends discuss industry issues.
Never Say Never, Except Sometimes
Knowing what not to do can be just as important as knowing what to do when trying to create a salon environment that keeps customers coming back.