One Step at a Time to Open Your Own Salon
“I wasn’t happy in the salon I worked in so every day I put $20 away and my step-sister Andrea Conde — a cosmetologist — also started to put $20 a day away,” says Christina Litster. “
Marketing Magic
For busy salon owners who can’t quite find the time to put together marketing materials each month, Lisa Marie Arnold, Inc. and Social Media Proxy have partnered to bring you Ready, Set, Go Campaigns.
All the Single Ladies
We often hear stories from techs who credit their spouse for carrying the financial burden while they built their nail business. But what if that’s not an option?
On My Mind: Ask for What You're Worth
As a nail tech, salon owner, and consultant with Summit Salon Business Center, Jill Wilson often sees nail techs struggling with charging clients what they should for their time and services. She's ready to see nail techs take charge and charge what they're worth.
Strategize Your CND Services
What would happen to your profits if you did one more CND Shellac manicure per week?
A Fitting Occupation
Not long ago, Clayton, N.C.-based nail tech Melodie Hand held a Bra Fit Clinic at her salon, Tickled Pink. It sold her on the service and inspired her to become a “Bra Lady” herself.
To Tip or Not to Tip
Here Candice Everest, owner of Panache Nail Studio in Stanwood, Wash., explains her decision to institute a no tipping policy — a decision that proved popular with clients. Jesse Bruner, owner of Jesse David Nail Design in Wilmington, Del., counters respectfully with why it wouldn’t work for him.
Upselling: Not an Option but a Must
As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask? My strategy is simple: service, experience, and education.
Join the Buff&Go Team
Buff&Go is expanding and it’s looking for extraordinarily talented beauty professionals to join its team.
Design Without Breaking the Bank
With a growing number of choices, you have to work hard to stand out from the competition and bring your salon’s brand to life. The good news is that creativity trumps dollars every time! A retail design firm shares its advice for how to adapt.
Know Your Options for Finding Financing
With banks more reluctant than ever to lend to small businesses, salons must often look elsewhere for financing. There are several options available should your business fall outside the scope of traditional bank financing.
What’s Your Time Worth?
Candice Everest, owner of Panache Nail Studio in Stanwood, Wash., offers these four steps to determine how much to charge for a given service.
by Judy Lessin
20 Challenges, 20 Solutions
First-time author Lisa Marie Arnold has been providing business consulting services to salon and spa professionals for 20 years. In her book, Beauty Brigade, Arnold interviews 20 salon and spa owners, focusing on the owners’ biggest challenges and how they were solved through business coaching.
How to Sell Nail Art
I tell the client that I have something to show her, and that if she doesn’t like it, I can wipe it off.
What You Need to Know About Health Care Reform
Now that the Supreme Court has upheld the majority of the Affordable Care Act, nail salon owners need to know how health reform may impact their business. Are they required to provide health insurance to employees? Will they face penalties if they don’t?
5 Scholarships To Tell Prospective Students About
If you’re turning prospective students away because of their inability to afford your school’s tuition, here are some scholarships you could be turning them to instead.
by Sree Roy
Five Things You Know But Are Ignoring
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.