Business
Put a Ring on It
Some nail techs find success in retailing hand-made jewelry made from nail products like acrylic. Kimberly Harr, a nail tech at La Nail Beautician in Everett, Pa., shows you how to make an acrylic ring:
China Glaze Helps End Childhood Obesity
The Let’s Move! campaign, started by First Lady Michelle Obama, is taking on the challenge to change the way a generation of kids thinks about food and nutrition.
Electronic Word of Mouth
Sara Cole, owner of Parisian Nails of Sequim in Sequim, Wash. started a business Facebook fan page when she began nail school because it was the best way she knew to hit the ground running when she graduated. And it worked.
On My Mind: Neighbors: Strangers or Friends?
It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.
by Sree Roy
Meet Some of Our Nail Art Gallery Pros
The improved Nail Art Gallery celebrates one year online with some amazing pictures and plenty to look at. Have you signed up yet?
Charming Services and Sweet Treats
Located less than 10 minutes from Washington D.C. is the RiMahni Glo Girls salon, Prince George County, Md.’s first spa created just for little girls. The mini-salon is actually located within the full-service RiMahni Glo Day Spa in Capitol Heights, Md.
Join the Society of Nail Technicians
Frustrated because industry networking groups were either too expensive or out of the area, nail tech Alica Best decided to create the Society of Nail Technicians.
Ready, Set, File
As the April filing date nears, it’s time to double-check deductions and start planning for next year. Whether you are a one-station booth renter or a salon with multiple locations, you will want to make the most of every advantage the tax laws allow.
Let Action Bag Handle Your Graphics
With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.
Use Mobile Marketing to Drive Traffic
Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.
On the Road: Sugar & Spice, San Diego
After three successful years owning and operating a waxing studio in Banker’s Hill, Deven Taylor and Amber Lively relocated their business to nearby tourist mecca Old Town San Diego, introducing the neighborhood’s only nail, waxing, and skin care studio.
Use Your Phone to Swipe Clients’ Cards
Plug a little plastic cube into the audio jack of your phone and you can use it to accept credit cards. Square (www.squareup.com) is a smartphone app that enables anyone to accept payment cards.
NailsMag.com Relaunch Has Something for Everyone
NAILS Magazine team completed an overhaul of the NAILS Magazine website, adding new sections, functions, and greatly expanding popular areas.
Financing the Dream
For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.
by Tim Crowley
Tech Tells Stories of Heroic Women
After more than 20 years of painting nails — a very tiny, very temporary medium — nail tech Robin Moses wants to show the world her true passion: her work on canvas.
Interesting Jobs Before the Salon
These techs held interesting jobs before they ventured into the beauty industry. Read about what they did before life in the salon, and what it is they love about doing nails.
On My Mind: Creating Client Loyalty
I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?
by Hannah Lee