Business
The Manicure Coach Dispenses More Than TLC
With more than 20 years spent in the behavioral health industry as a psychiatric clinical nurse specialist, Donna Davis had worked with everyone from teens to seniors specializing in improving self-esteem, achieving personal goals, life transitions, and relationship issues. Then, two years ago, she entered the nail industry — but she didn’t leave her counseling work behind.
Tech Finds Sense of Purpose and Community
San Diego-based nail tech Monica Leiper sums up her career in four words: “been there, done that.”
A Brush of Many Bristles
Having the perfect set of brushes for any type of application would be a nail tech’s dream come true, so Star Nail’s global education director Elaine Watson came up with the new Master Tech Tool Kit. Watson wanted something that could easily travel with her to international seminars for demos and teaching, and carrying a brush for each demo was just not working out for her any longer.
Artist Spotlight: Jordan Do
Hailing from Indianapolis, the self-proclaimed “King of Nails” Jordan Do has been a consistent nail art dazzler since he first started doing nails 12 years ago
Retail Items Have 25 Years of Attitude
In 1985, Anne Taintor glued the words “intellectuals gone bad” onto a vintage magazine ad featuring two proper and glamorous women.
There's An App for Duri
Duri Cosmetics has launched its first nail color and treatment app for Android and iPhone mobile devices, available now for free.
Retail Boutique: Hairbrushes
Even if your salon doesn't offer hair services, all clients brush their har. Consider offering some of these cool brushes as retail items for your nail clients.
Offer Gift Wrapping, Make Friends
“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.
Engage in Shameless Self Promotion
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
Determine Your Target Market
“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.
Setting a New Pace in Columbus
Coupling the luxury of upscale services with the expertise of a podiatrist's care has proven to be a winning forumal for Columbus, Ga.-based salon owners Dr. Alap Shah and his wife Pinki Shah.
Year-End Tax Planning: When to Spend
You can put more money in your pocket by doing effective tax planning. Before the year ends, take some time to consider the steps you can take to reduce your tax bill.
She's a Tech in a Small Town
For techs who live and work in populations under 55,000, the challenges of finding and retaining a full clientele can be balanced by the personal relationships formed and small-town kindness shown by area residents.
by Tim Crowley
My Other Life: Jan White, car lot manager
Jan White, Nail Tech. In her other life: car lot manager.
by Judy Lessin
Milady Helps Beauty Grads Find Work
Milady’s Beauty & Wellness Career Transitions is a new online job preparation tool for beauty and wellness students.
Famous Names Back in the Biz
Jim Nordstrom, cofounder of CND, is back in the business along with his wife Linda Nordstrom, another CND veteran. They’ve named their new company Famous Names LLC and have introduced a new top coat and base coat called Lumos to the market.
Young Nails Opens New Education Center
In September, Young Nails announced the opening of Young Nails Tech, a permanent continuing education center for nail techs and Young Nails Mentors.