Business
Seven Ways to Market to Seniors
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Cuccio Naturalé Turns 10
Cuccio Naturalé is celebrating 10 years of being in business. “The last 10 years have been amazing,” says Tony Cuccio, CEO and president of Cuccio Naturalé. “I really have seen the line grow and develop into a mature spa brand. We started with a few niche products in the beginning and now we have a line of full-scale service spa products.”
by Judy Lessin
Do Retail Right
Because profit margins on retail goods are many times those of service dollars, retail is vital to the health of your business. Learn eight tricks for implementing a successful merchandising strategy — from product placement to lighting.
Pink and White and French All Over
The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.
by Thi Dao
On My Mind: Is Your Salon a Party Spot?
Here are some ideas on how to make your salon the "IT" place to party.
by Hannah Lee
Olan Celebrates Its 30 Year Anniversary
A family-owned company, Olan Laboratories has made its mission to provide the best quality beauty products and service to its customers.
by Judy Lessin
PBA and NCA Agree to Proposed Merger
In August 2009, the Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) announced the two organizations signed an agreement to effect a proposed merger.
Retail Boutique: Sunless Tanning Products
Offer these sunless tanning products to your clients for a healthy, UV-free tan year round.
"I Would Have Done It Differently"
Current and former salon owners share their personal insights on the things they would go back and change, if only they could.
by Sree Roy
My Other Life: Misha Parks, pole dancer
Misha Parks, salon owner. In her other life: pole dancer.
by Judy Lessin
Survive the Holiday Season With Ease
Tips on how to survive and prosper this holiday season and end the year with a bang.
Week 13: Suggestive Selling — Not Pushy, Just Persistent
Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.
Slimline Manicure Lamp
Daylight introduces its Slimline Manicure Lamp, created specifically with the nail tech in mind.
Week 12: The Five Ways Leaders Lose Their Edge
Whether the economic times are flourishing or floundering, many leaders get stuck in the same trap: They don’t take time to stop and reflect on what they’re doing. Because there’s so much for them to do and they have so much responsibility and accountability on their shoulders, they’re constantly on the go, striving to deliver results. That’s why they need to take a step back, and give some serious thought to what they’re doing and why they’re doing it.
Dazzler and Tinsel Town Strip Lashes
The holiday season is all about glitter and shine, and Xtended Beauty has the perfect lash styles to light up a room.
Body Butter Washes
Cuccio Naturalé has developed new Body Butter Washes to retail in spas and salons.
Week 11: Client Surveys: Getting Feedback You Can Use
We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.