Business
Allure's Directory of Salons: Best of the Best
Allure's October issue includes its list of the best salons in the biggest cities in the country.
Week 10: Pay It Forward: Win $5,000 for a Friend
Ultimate Beauty Companies, a Southern Calif.-based beauty distributorship, wants to make a difference in the world — and within the beauty industry — by “paying it forward.” So UBC recently created the Pay It Forward contest to encourage beauty professionals to nominate an industry friend in need, and the chosen finalist will receive $5,000 cash.
Make It Personal
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Mixing Business With Pleasure
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
by Thi Dao
Atlanta Spa and Nail Bar Go Platinum
The Brookhaven location of Atlanta’s Natural Body Spa & Shop chain has just been awarded Platinum certification under the U.S. Green Building Council’s LEED (Leadership in Energy and Environmental Design) program.
by Judy Lessin
On the Road: Polished Nail Bar, Charlotte, N.C.
About a year ago I was visiting my mom in North Carolina. She wanted to get a pedicure so I grabbed a copy of the local monthly Skirt. There was an ad for Polished Nail Bar. We went in for services, but I didn’t call ahead and tell them I was coming. (Meaning, I was incognito — not Hannah the editor of NAILS, just Hannah the girl who was taking her mom to get a pedicure.) After our services, I introduced myself to the owner and promised to come back on an “official” visit next time.
by Hannah Lee
On My Mind: Feel Better, Help Others
October is Breast Cancer Awareness Month and it is getting close to the holidays. This is the time to give back any way we can.
by Hannah Lee
The Do's and Dont's of Advertising on Craigslist
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
My Other Life: Lacie Sharp, drag racer
Lacie Sharp, nail technician. In her other life: drag racer.
by Judy Lessin
How to Stretch a Buck in the Salon
Reneé Borowy of VIP Salon & Spa says renegotiating has been key to keeping costs under control.
InStyle-Recommended Nail Salons from Coast to Coast
InStyle shines the spotlight on nail salons in some of the largest cities in the nation, and list popular shades and manicure tips.
Week 9: There’s No Such Thing as Overexposure
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Counter Top Tester Displays for Cuccio Lyte Body Butters
Make your front counter pop with Cuccio Naturalé’s new Counter Top Tester Displays for Cuccio Lyte Body Butters.
Week 8: Using Downtime to Your Advantage
Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:
Week 7: Becoming the “It” Place to Party
These days, most salons offer party packages of some type or another. You may service the occasional bridal or birthday party, or maybe you market a “Girl’s Night Out” party package for clients to book with their friends, but have you fully tapped into the party market? Have you ever thought about actually throwing the party yourself?
Week 6: Seven (Truly) New Marketing Ideas
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Indulgence Chair
Belava’s new Indulgence Chair is a simple yet effective accessory to the Belava Pedicure Tub.