Business
Lotions Are Key to Lunch-Break Massage
With 500 locations nationwide, the folks at Massage Envy know a thing or two about marketing massage services — and they say the key to getting clients in to indulge in lunchtime services is the lotion.
A Sanctuary for One
Cindi Rice’s philosophy of one-on-one attention at The Nail Sanctuary has ensured that the owner-designed-and-operated salon’s appointment book is filled up to a year in advance.
by Thi Dao
Setting Up Shop
You’d love to create an adorable retail boutique in your salon, filling it with candles, gourmet teas, and other unique gift items, but you have one major problem: Where do you find these items — and at wholesale prices you can afford? NAILS shows you how to shop a gift show and about other venues where the retail-savvy stock their stores.
by Sree Roy
31 Days of an Organized Holiday Season
If you’re already feeling stressed about the holidays, try this simple trick: Schedule one thing per day from your to-do list into your appointment book now. Once it’s written down, you can stop worrying about it because you know you’ve scheduled time to get it done. You can make your own salon to-do list for the month of December or use ours. We’ve included 31 tasks to pencil into each day that will help make celebrating easier this year.
Her Art Is Part of History
A combination of artistic talent and civic pride gave Kathleen M.M. Ringwood-Wood the opportunity of a lifetime. “I was chosen as the artist in residence to represent my city, the beautiful City of Poughkeepsie, for the opening of the Walkway Over The Hudson, a historic railroad bridge, built in 1888, that was turned into the world’s highest and longest pedestrian walkway,” says Ringwood-Wood, owner of My Nails Rock! in Poughkeepsie, N.Y.
On My Mind: What the World Needs Now
I'm pretty excited to be almost done with the year 2009. It has been a rough year for magazines and the beauty business.
by Hannah Lee
On the Road: Saffore's, Hollywood, Calif.
Check out a salon that specifically caters to men, including an NBA star or two.
by Tim Crowley
Say It in 30 Seconds
Create a 30 second elevator speech and use it.
by Judy Lessin
Retail Boutique: Christmas Ornaments
One-of-a-kind Christmas ornaments may be just what your client is looking for. Offer them as a seasonal retail item.
My Other Life: Kathleen M.M. Ringwood-Wood, artist in residence
Kathleen M.M. Ringwood-Wood, nail technician. In her other life: artist in residence.
by Judy Lessin
Holiday Retailing Begins With an Appeal to the Senses
A great retail space is designed around the senses, says salon consultant Bryan Durocher. Ramp up your holiday retailing with an appeal to clients’ sense of touch, sound, smell, and sight.
Need Cash?
Are you looking to make improvements to your salon, catch up on bills, or bring in inventory, but can’t get access to cash? Merchant Capital Source (MCS) provides working capital to salons that are either unable to obtain a traditional bank loan or have “maxed out” their available credit.
Keep In Touch
Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.
Week 17: Applying the 80/20 Rule to Your Business — It’s Not Rocket Science
Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.
Week 16: Is Your Website Fresh Enough?
Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.
Week 15: Check Your E-mail List…Check It Twice
For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.
Week 14: Upgrade Client Satisfaction and Increase Profits
This week, we pause for a word from our sponsor, Dashing Diva Professional. Thanks to them, we’re able to bring you 22 weeks of this exclusive business-building content in The 2010 Project e-newsletter.