Business
Building Your Winter Pedicure Business: 5 Case Studies
Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.
The Ladies Love The Powder Room
At The Powder Room, a chic salon in St. Peters, Mo., the motto is “Life should be an experience!” And, when customers come to the salon, the experience they get is as enjoyable as having a good lunch with their best girlfriend.
Ten Ways to Pacify an Angry Client
In a perfect world you would never have an unhappy client. But like it or not, some day you'll have a tough customer who needs to be handled with diplomacy and tact. These 10 steps will help you through and teach you something in the process.
Rev Up Interest in Holiday Nail Art
A picture is worth a thousand words so display nail art photographs at your station.
California Nail Techs: Gear Up for Change
If the new disciplinary law passes the Board of Barbering and Cosmetology will be able to immediately suspend any license without advance hearing.
What Type of Boss Are You?
Take this self-quiz to determine your strengths as a manager. The insights you glean may help you use your valuable personal resources more wisely and develop a better understanding of others.
My Biggest Challenge Is…
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
How to Earn an Extra $10,000 Without Working Overtime
Sell one more bottle of polish each day. If you sell one $10 bottle of polish you should make $5 net profit on it, adding up to an extra $1,800 a year.
by Hannah Lee
How to Create a Buzz About Your Salon
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
How to Get the Most Out of Your Distributor
Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.
How To Win Over a Wider Variety of Clients
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
by Sree Roy
How to Set up a Website Without Breaking a Sweat
Creating a website doesn’t have to make you crazy. NAILS’ web correspondent Debbie Doerrlamm discuss online web creation tools and options that make the going easier.
A Tale of Keeping Beauty
Maria Lekkakos opens up her new Alexander’s Spa & Salon in dreamy Wenham, Mass. There, the pageant princess uses her Yankee (and Greek) ingenuity to make Alexander’s a getaway fit for a queen.
How to Earn an Extra $10,000 Without Working Overtime
Wouldn’t an extra $10,000 a year make things so much easier? In the spirit of this HOW- TO issue, I’m going to tell you a few, mostly simple, ways to pad your wallet without doing time.
by Hannah Lee
10 Ways to Save 10 Minutes
Heather Goodwin's tips include faster prep and encouraging clients to book standing appointments.
How Can You Get Your Voice Heard by the State Board?
For our how-to issue, we asked three experts how nail techs can have their voices heard by the state board.
Lulu’s by Travis Parker
As we walked by an empty storefront, my flip-flopped feet wanted a rest, and the storefront was simply a tease. The cream-colored paper plastered to the window taunted me with stories of manicures and pedicures, and the logo — with its bright colors and intricate font — promised me that this would be an adorable nail spa.