Business
A Booth Renter’s Guide to Retail
Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.
Behind the Scenes: Lysa Comfort
Starting From Scratch
Fetish Nail Salon and Beauty Boutique isn’t the typical Aspen, Colo., salon. With its one-of-a-kind products, services, and design, Fetish offers locals and visitors an affordable and accessible alternative to the big-name salons in the area.
He’s in It for the Long Haul
Not only is Jerry Cook a guy and a former truck driver, he has most of his clients on a monthly fiberglass regimen that brings in $1,500 a week.
Clear the Air: Dealing with a Client with Bad Breath
Of all the essential items sitting on top of your nail table, perhaps the most vital is that little container of mints.
On the Couch Answers Your Sticky Situations
How do you handle kids in the salon and other touchy subjects.
On the Road in Studio City, Calif.
What Has Happened to Our Trade Shows?
Trade shows used to seem bigger, brighter, and shinier and I wasn’t familiar with all the product lines. Every booth had something undiscovered to show me, and I couldn’t wait till the next big trade show. Where did that feeling go?
In Her Own Words: An American in Bahrain
NAILS asked Lisa Murphy, a nail tech living and working in Manama, Bahrain — an island located in the Persian Gulf just east of Saudi Arabia — to tell us about life in that remote region and how she got there in the first place.
Reader to Reader: How Have You Advanced Your Career?
NAILS Magazine readers share their secrets to success.
Behind the Scenes: Lee-Anne Baker Smith
Lee-Anne Baker-Smith did two sets of nails and one set of toe-nails when she came to Los Angeles to do a Nails cover shoot.
NAILS Wins Big
NAILS adds four more Maggie Awards to its trophy case.
An Epicurean Delight
The Manicurean Nail Spa & Salon brings cutting-edge style and big-city service to Small Town, USA.
On the Road in Chicago
Maxine is a full-service salon contained in a modern, three-story, light gray building.
Darling Starts Canadian Nail Alliance
As an instructor at the Ottawa Academy & West End Academy in Gloucester, Ontario, Tanis Darling has started the Nail Tech Alliance of Canada. One of its goals is to implement a standardized nail curriculum throughout the country.
On the Other Hand ... Are Things Looking Better or Worse?
Which is it? Is the industry up or on the decline?
Healthy Curiosity
What you don’t know about your clients can hurt them – and you. Know what questions to ask so you can enhance your clients’ beauty and health with services personalized to their individual lifestyles and health histories.