Business
Earn Client’s Trust, Earn Client’s Dollars
By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all.
On the Road in New York
Are You Reporting Your Tips?
NAILS knows that there is some confusion when it comes to filing your taxes, so if you’re not reporting all your tips, read this. The IRS wants its fair share of your taxes and it’s trying to make it easier for salon professionals to follow the rules. IRS analyst Don Segal answers common questions.
Nail Department Bosses Benefit Techs and Owners Alike
Naming a manager to tend to the day-to-day needs of your nail staff and clients and to cultivate the department’s growth can transform a department that’s underdeveloped or overlooked to a thriving salon profit center.
Marketing the Right Way
It doesn’t take much to cater to — and keep — the customers you have.
Sweet Sensation
Privacy and atmosphere are everything at family-owned Aroma-Listic Day Spa & Salon in Agoura Hills, Calif., which prides itself on its custom-blended services that are guaranteed to relax and pamper.
Reader to Reader: How Do You Retain Clients When You’re on an Extended Leave?
If you have a great retention rate to begin with, you will have a higher retention rate when you return.
On the Road in Prescott, Arizona
A visit to Scottsdale, Ariz., for the American Beauty Association’s annual Dialog conference was a perfect time to go up and visit Shelly Morley, our 2000-2001 Nail Technician of the Year.
Just My Opinion: What Makes a Salon a Spa
A day spa is where women can go to get away from the stress of everyday life to relax and pamper their minds and their bodies. And the nail business is changing for the better. There are more services being offered in hand and foot care.
Making the Computer Connection
With the abundance of salon software packages available, there’s no excuse for not getting your salon computerized and ready to reap the profit and time-saving benefits.
This Salon Is Dialed In
Salon-goers in the Chicago area know this salon’s number. Digits, etcetera has tapped into something more than the typical salon services. Smack in the middle of a bustling arts district, this salon has its clients bathing in beauty—literally.
Create Teen “Know-It-Alls”
Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.
You’ve Got Mail
Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.
Problem + Solution = Retail Success
To salon owner Jan Oates, they’re just as important as the salon service.
Out of Africa
Nail care is growing increasingly popular in South Africa, with artificial nails topping the request list for young women and professionals.
Tap the Teen Market
Teen People says that teens are spending a fair amount of their allowances in salons.
Renters Require Separate Coverage
It’s important that booth renters recognize that they are actually a small business and find their own insurance plans.