Business
The Birth of a Salesman: Retail Commissions
“I’m not a salesperson!” How many times have you heard nail techs use that one? Change that thinking with a fair commission structure, a big-picture view of the benefits for them and for you, and incentive programs that make it worth their while.
The Three T’s of Retailing: Train, Track, and Tie It to Performance
When Susie Galvez bought Face Works Day Spa in Richmond, Va., two years ago, retail sales accounted for just 3 % or her gross sales. As part of her one-year plan, Galvez set her sights on boosting retail sales to 10%.
Freshen Up for Spring
“A simple coat of paint or a new seating arrangement will give your salon a new look for spring,” advises Rom Provenzana, owner of Illinois-based Zano Salons. He offers these spring-cleaning tips to spruce up your salon without breaking you budget.
The Nail Olympics Defies the Trends, Sets Its Own
New competition opportunity has global vision.
Stocking Up: Understanding Ordering and Inventory for Retailing
The back-end systems of selling retail – ordering your first batch of products and maintaining inventory levels – are often brushed over in articles about retailing. But in this article – the second of a two-part series about breaking into retail – we go in depth on what you need to know to run your new retail business behind the scenes.
Follow the Leader - How to Be a Mentor, or Find One
When it comes to our careers, we could all use a wise and trusted counselor. Whether you’re a new nail tech just coming out of school or have been in the industry awhile and are looking for some direction, one of the best ideas is to find a mentor who will show you the way.
Reader to Reader: Do You Charge Family Members for Nail Services?
I give gift certificates to family members for Christmas or birthdays. This way, they are aware of the limits and that the services are worth something.
Guarantees Give Clients a Break
We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.
Reader to Reader
Readers respond: Do you allow nail techs to smoke inside or in front of the salon?
Gaynor Makes Good on Promise
A Nail Technician By Any Other Name...
On the Road in Hawaii
The spa boasts a Termé (Hawaiian for "living waters") Hydrotherapy Circuit, 16 different massage options, 10 different kinds of manicures and pedicures, plus a dizzying array of other salon services.
Breaking into Retail
Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.
Targeting Seniors
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
The Diary of a First-Time Competitor
Have you ever been curious about competitions or wondered what it would be like to compete? Have you ever wondered why some nail technicians like to compete so much? Well, I was curious. Here's the story of my first competition experience. I hope that it will encourage you.
Order Another Round at the (Nail) bar
Russell Ross-Smith, who opened his first nail bar a little over a year ago, now has three TEN locations in London, with plans to open more this year. He was in the British army, stationed in Germany 10 years ago, when he first got the idea to open a nail salon.
by Hannah Lee
NAILS Awards Its Annual Salon and Nail Tech of the Year
This year our standouts include Mary Metzcaviz, Gari-Dawn Tingler, and Darlene Feric.