Business
On the Couch: Your [Personal] Business Challenges Answered
This month our industry consultant helps owners who are dealing with a tech whose clients want diagnoses and a chronically late client.
The 7 Habits of Highly Successful Nail Technicians
Taking a cue from Steven Covey, author of “The 7 Habits of Highly Effective people”, the NAILS editorial team identified seven characteristics, or habits, of the highly successful nail technicians we’ve met over the past 18 years.
The Beauty of the Internet
Several of the first big-name beauty dot-coms came in like lions in 1999, then went out like lambs in 2000. Beauty on the Internet, though, isn’t about to fade away. What does the future hold for online beauty buying?
Keeping Clients Committed With Loyalty Programs
If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.
Bringing [Spa] Recipes to Brooklyn
Somewhat hidden in Downtown Brooklyn, there is a culinary explosion happening—in a nail salon of all places. Erika Kirkland has combined her love of all things beauty, her grandmother’s cooking, and her marketing know-how to make a name for herself and her salon.
by Hannah Lee
Reader to Reader
Nail techs respond: What do you know now that you wish you had when you started as a nail tech?
On the Road in Palatine, Illinois
Attending the Chicago Midwest Beauty Show in Rosemont was the perfect opportunity to catch up with my aunt and my cousins in nearby Palatine — and check out the nail scene as well.
The Mobile Manicurists Take Manhattan
Tamika Hardy was working as a nail tech in her native Philadelphia when she noticed that her businesswomen clients were always looking at their watches during their manicures
Service Station Savvy
Designing a workstation setup that’s simple and pleasing to the eye can set the tone for creating a spa-like atmosphere.
Sweet Manicure/Pedicure Suites
Each area in the Greenhouse Day Spa's Suites features upholstered seating a miniature TV set, and a whirlpool bath enabling clients to receive both treatments in the same spot.
It’s an Honor to Be Nominated...But It’s More Fun to WIN!
NAILS picks up an industry award for best trade magazine.
Behind the Scenes With Dianne D'Agnolo & Salina Rush
This month’s cover was truly a team effort of Salina Rush and Dianne D'Agnolo.
The Salon of the Year Awards Get a Makeover
“We need a new name,” co-sponsor Larry Gaynor said, “and next year we need an even bigger show.”
Retail Done Right
Specialty retailers such as Bath & Body Works have mastered the art of turning browsers into buyers. Emulate their merchandising, marketing, and sales strategies and watch your retail sales surge.
Make It an Experience
Many salons cannot afford to go the full day spa route, but they can achieve a spa-like atmosphere by providing little touches to each area.
EZ Flow Hits a Milestone: 15 Years
"EZ Flow was founded on the basis of pure education. Danny Haile and I were working as nail techs in our family’s chain of beauty salons and our teaching grew from there."
OPI Celebrates 20 Years of Giving Back
Just about everyone in the nail industry — whether friend or competitor — would say that OPI president George Schaeffer has done much to advance the professional nail industry.