
Business
Behind The Scenes: Michiko Matsushita
Just My Opinion Let’s Focus on the Issue-Not the Words
Hopefully, when we say the words Non-Standard Salon or NS salon, someone will pay attention to the problem instead of the words used.
Unredeemed Gift Certificates: No Give No Take
Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.

On the Road in Beverly Hills, CA
NAILS editor Vanessa Jezin visits Paint Shop, one of the hottest nail salons in Southern California

Reader to Reader: What kind of relationship do you maintain with cosmetology schools?
Says one reader: "As a state school coordinator for OPI, I keep in contact with privately owned beauty schools, community colleges, and high schools that have cosmetology programs."

5-Minute Designs
Whether your clients are requesting some last-minute nail art or you’re trying to get them to try an add-on service, there are fashionable, yet simple-to-do nail art creations that you can do on the spot.

Internet Techs Wake Up With Tom Holcomb
I recently attended the Premiere Beauty Show in Orlando, Fla., where I attended the first annual NailTech Internet Breakfast.
Click, Snap, Scan
Greetings from the Internet. Here’s a quick survey of what’s been going on in cyberspace when it comes to nails.

New Jersey Tech Goes Hollywood ... So to Speak
Nail tech Maria Salandra's illustrious clitentele includes stars such as Demi Moore, Sandra Bullock, and the cast of "The Sopranos."

The Second Time Around
Some nail techs have known from the start that doing nails was their calling.
Tiered Pricing: Where Supply Meets Demand
Is multi-level pricing a solution for keeping the best nail technicians satisfied and motivated in their jobs? Some salons say yes, indeed.
Reader to Reader: How Do You Acknowledge a Client’s Birthday?
Readers suggestions range from simple birthday cards to special offers on their services.
Day Spa Consumers Profiled
85% of day spa-goers are female and almost half are college grads.
Global Nail Exchange Plans Set of Standards for Nail Industry

Behind the Scenes: A Natural Global Outlook and Maisie Dunbar
Just My Opinion: Nail Techs and Doctors Working Together
On the Road in Reno, NV



