Business
Reader to Reader: What Type of Music Do You Play in Your Salon?
Readers' tastes run from classical to techno to Enya.
Ambitious Nail Tech Nabs ’97 NAHA Award
When Heather Herr submitted her photos for judging, her whole salon team was hoping it would mean another win, after one the prior year. Which is exactly what it did.
Polish’s Pin-ups Epitomize Glamour
When this salon owner parted company with her business partner of four years, she knew it was time to make changes to her salon's design.
Wanted Not Just a Few Good Men
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
Focus on San Fernando Valley (California) Nails
Big, small, upscale, and discount salons heavily dot Ventura Boulevard in the San Fernando Valley (about 20 miles northwest of Los Angeles). Here’s a look at doing nails on this well-travelled street.
Applause to the 1996 Top 25 Competitors
These tireless perfectionists have raised the standards of excellence throughout the industry and made nails a little more beautiful.
Teach Your Children Well
This New Jersey salon owner works with middle-schoolers to show them not only the nail business, but what working is all about.
Lab Reports
"My client’s big toenail’s side walls curve so much that they nearly meet. The middle section of the nail is sore because both ends are pinching the skin. What can I do to relieve this pressure?"
Editor's Note: It is Not an “Us/Them” Situation
The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.
The Asian Influence
Asian immigrants opened up the world of professional nail care to new consumers, but they also triggered a steady decline of service prices. The long-term survival of the profession depends now on how well all nationalities can work together.
How Tips Are Made
Nail tips are made by a meticulous process that involves a computer, complex mathematical calculations, acetate pellets, and high-powered injection molding machines.
Nails on the ‘Net
Greetings from the Internet! Nail-related activities and information have been growing on the Internet at a phenomenal rate. Here’s a quick survey of what’s been going on in cyberspace when it comes to the keyword nails.
Get It in Writing
Smart salon owner uses a guest book to add a sophisticated touch.
Mobility Is Key to the Executive Suite
Florida salon owner takes the services directly to her busy business clients.
Salvation Salon
Salon owner uses ingenuity to find bargains on salon furnishings with style.
Reader to Reader: Do You Let Other Technicians “Borrow” Your Products?
One reader says she's learned her lesson about loaning products and her policy is NO!
Having It All: A Salon That Mixes Old and New
Mixing the old (as in their decor and tried-and-true customer service) with the new (as in the latest and hottest client-pleasing services) is what makes this New Jersey salon a winner in more ways than one.