
Business
How to Select a Retail Line

Why Are There So Many Contradictions
If nail technicians are only interested in the price of products, how do you explain that the top companies in the nail industry have built their business on quality products and education?

Know Your Responsibilities As A Booth Renter
This article will offer an in depth look at the booth renter’s responsibilities in setting up her own business.

Goal Setting Made Easy
It’s the gray area between “today” and “someday” where many nail technicians and salon owners lose sight of how to make their goals happen.
Free Service! Free Product! Free Consultation!
Want to get a client’s attention? Offer her something for nothing.
Comparison-Shop Before You Buy
While promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.
Offer Clients Payment Options And Safeguard Your Sales
The information age makes it easier to verify that a client’s check and other forms of payment are good.

The Lady’s Got a Fetish
Old-fashioned virtues---patience, perseverance, and hardwork---pay off for Lynne Pereux, proprietor of The Nail Fetish salon.

Reader To Reader: What Was Your Most Successful Promotion In 1994?
We asked our readers what their very best promotions were during last year.
Talons & Claws & Hooves, Oh My!
Did you ever wonder what type of nail care, if any, is necessary for both wild and captive animals? It’s not as if they can trot on down to the local Beastly Nail Salon and get a pedicure. Most animals require some sort of nail care, either on their own or given by caretaker.
10 Great Things About Being a Nail Technician
Meeting new people, helping others, restoring self-esteem -- these are just a few of the benefits of being a nail technician.
Nail Technician With A Nurse's Touch
Janeice Spicer, a licensed vocational nurse, went back to school two years ago to pursue a career that she thought would better utilize her natural born talents.
Cover Tech LaCinda Headings: Lay-Off Led to Dream Career In Nails
Her career path led her from grocery store clerk to nail technician to a member of CND's photo shoot team. Advice for others who are interested in having their nail work photographed.
Boosting Your Retail Sales Appeal
Here are top tips for maximizing your retail sales by focusing on the first 10 feet of your salon as its strongest selling area.
When All You Want Is a Few Good Men
Illinois Techs Must Have License In Hand
As of December 31, 1994 nail technicians practicing in Illinois without a cosmetology license need to have a nail technician’s license.

Salon Of The Year Awards Honored Few, Inspired Many
Reading the stories about why these exceptional people got into the nail business and what keeps them going reminded us all what we love about the nail business: It’s about working with people, doing something you love, and making other people feel good.



