Business
Don’t Let Money Walk Out the Door by Not Retailing Products
Is your salon throwing away $10,000 each year? Salons that have shed their inhibitions about selling retail products report that retail programs boost gross earnings by 10%-30%.
New Promotional Ideas for Spring
Get clients out of their cocoons and into the salon.
The Compensation Dilemma
How can I earn more? Which system is best?
Editor's note: Go Ahead, Use the “R Word”
Nail technicians, even those with a full book, still want to know how to increase their income.
Slow Times Busy Times Any Time’s the Right Time to Advertise
A steady advertising program keeps business growing year-round.
She Sells Nails by the Seashore
A profile of Tips Nail Salon of Foster City, California
What’s It Going to Take to Make It in the ‘90s?
The 1980s were a time of extreme growth for the salon industry, and nails were its fastest-growing segment. Nail salons cropped up, it seemed on every corner. While this rapid growth was positive in that it brought professional nail care services to public attention, it also resulted in a proliferation of lower-quality establishments, which did not maintain acceptable standards of cleanliness or service.
Stay Ahead of the Pack With Outstanding Customer Service
As a nail tech it is tempting to specialize in one area, but limiting yourself will result in lost clients, especially in today's recession.
A Client’s Body Language May Tell You What She Cannot
Part of being an effective businessperson is being an effective communicator, and part of being an effective communicator is understanding not only what your client sys, but what she doesn’t say
How to Handle Customer Complaints
Demonstrate your commitment with swift, courteous action
Editor's note: Don't Sell Yourself Short
Any woman can go into a drug store and pick up an over the-counter nail treatment, but that product isn’t going to work if she doesn’t have the support of a nail professional to teach her how to use it.
Keep in Touch
At the Top of the Heap: Tom Holcomb Makes a Competition Comeback
Known as "the guy who does nails" Tom Holcomb comes back to nail competitions in fighting form.
Following the Golden Rule
Nail Detail’s Sharon Parker has learned that treating employees well pays off.
Starting-Point Strategy: Putting Together a Business Plan
So you want to open a nail salon. Or perhaps you already own salon but you want to improve your business.
Getting Started: A Checklist for Future Salon Owners
The following is a list of questions to ask yourself and points to consider before opening a salon. This list is meant to be a starting point. Your next step is to use this information to guide you in doing your own research and drawing your own conclusions.
If You Stop Learning, Your Stop Succeeding
I’ve learned a lot in the past year, and one of my most important lessons has been how much there still is to learn.