Reader to Reader: How do you make your services special?
Give them your full attention and never neglect "the little extras."
Ah, to Be a Kid Again
At Eclips Kids Salon and Spa the brightly decorated interior caters to the under-14 crowd with toys, stuffed animals, and video games.
It’s Payback Time for Dentists
At the Dallas Dental Spa, the “dreaded dentist’s visit” is transformed into an anticipated appointment with private treatment suites imbued with calming treatments.
As I See It: Business Is Good
By the time you read this, six weeks will have passed since September 11, 2001. Collectively, we will likely be past the initial stages of grief and shock, having moved on to the well-understood stage of grief known as acceptance.
How to Handle Customer Complaints
We hope these tips on soothing angry clients may help.
Tech Takes to the Road
Mobile nail tech says, ”I still work part-time in a salon so I can keep in touch with that environment, but I don’t like to sit around, so I simply meet my clients there."
On the Couch Answers Your Business Questions
How should a nail tech deal with a client whose family life is disturbing?
Salons Serve Up More Than Beauty Services
Many salons have implemented beverage service into their offerings, creating a new retail profit center.
Keeping Clients Committed With Loyalty Programs
If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.
Make It an Experience
Many salons cannot afford to go the full day spa route, but they can achieve a spa-like atmosphere by providing little touches to each area.
Reader to Reader: How Do You Retain Clients When You’re on an Extended Leave?
If you have a great retention rate to begin with, you will have a higher retention rate when you return.
Just My Opinion: What Makes a Salon a Spa
A day spa is where women can go to get away from the stress of everyday life to relax and pamper their minds and their bodies. And the nail business is changing for the better. There are more services being offered in hand and foot care.
Create Teen “Know-It-Alls”
Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.
You’ve Got Mail
Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.
Tap the Teen Market
Teen People says that teens are spending a fair amount of their allowances in salons.
Guarantees Give Clients a Break
We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.
Reader to Reader
Readers respond: Do you allow nail techs to smoke inside or in front of the salon?