Advertising in the Age of Information Overload
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Websites Worth Watching: Insure Beauty
Insure Beauty’s founder Jeff Pulford has been insuring beauty businesses for more than 30 years and understands that the needs of nail techs and salon owners are different from many other types of businesses.
Kupa Awards $300 Shopping Spree to One Lucky Student a Month
Enter the Kupa Monthly Student Sweepstakes for your chance to win a $300 shopping spree at Kupainc.com.
by Sree Roy
SalonSwipe Offers Pay-As-You-Go Credit Card Processing
SalonSwipe has launched its free Card Reader and app for the iPhone, iPad, and Android phones.
My Other Life: Marie Soto, Tax and Accounting Business
“I love numbers. Call me crazy, but they’re fun,” says Marie Soto, owner of At Your Hands & Feet inside Antwon’s Salon in Glendale, Ariz. Good thing she’s fond of figures because she’s also the owner of Soto Tax and Accounting.
25 Ways to Market on a Budget
With some creativity and a healthy dose of legwork, it’s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you.
This App Adds a Phone Line
Line2 adds a second line to your iPhone or Android phone and can turn your iPod Touch or iPad into a fully functional phone.
OPI’s Schaeffer Raising Millions for Diabetes Research
Schaeffer’s personal goal is to raise and donate over $5 million to help City of Hope continue to advance their mission. He will personally match up to $2.5 million raised for the George W. Schaeffer Endowment for Innovation in Diabetes Research.
Tapping Your Inner Entrepreneur
If you have the courage, determination, and resolve to open your own business you definitely possess an entrepreneurial mindset, says nail industry success coach Trish Rock
Get Insured
FastBusinessInsurance.com, a web portal specializing in small business insurance owned by Sadler & Company, now offers nail salon insurance policy quotes in all 50 states.
Don’t Buy the Lies
In the book, Lies Salon Owners Believe and the Truth That Sets Them Free, Lok, a salon owner, and Richoux, a marketing coach, set out to debunk the seven lies they claim are holding salon owners back.
Sell It
Retail Analysis & Coaching Tools for the Salon and Spa from Milady is a key tool to help you take your current retail sales and put them on the fast-track to becoming a larger share of your business.
Accept Credit Cards Anywhere
Mobuyle enables nail techs to accept credit, debit, and gift card payments through their smartphones or mobile devices.
Giving Guests the Star Treatment
The Color Me Fierce package at the St. Giles Hotel New York - The Court includes manicure services and nail art designs from the talented hands of nail tech Lisa Logan.
Why Join the CCA?
Education and insurance top the list of reason techs should join the California Cosmetology Association (CCA).
Out With the New, in With the Old
While everyone else is spending their money on this season's new nail polish shades, Lisa Logan, Beyoncé’s manicurist, is mixing last year's hues to make new ones.
NAILS Hits the Newsstand
What would it look like if all magazines were nail magazines? We re-imagined 11 popular consumer magazines — from Modern Bride to Natural Health to Smart Money — to predict what they might look geared toward the nail world.