Founded in 1980 by Zoya and Michael Reyzis. According to the company's website, the couple "had a shared vision, which evolved from a small nail salon into a spa focusing on natural nails, skin care and alternative European herbal treatments. Today, the company has grown to become a manufacturer of the most innovative professional beauty products ever created. Our brands include Zoya, Qtica, Smart Spa and Zoom.
Zoya, originally a classical pianist in Russia, earned her cosmetology license in 1979 when she and her husband Michael immigrated to the United States. While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career. Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti-wrinkle treatments and shampoo and conditioning treatments for the salon and spa. He also created the first working fast drying top coat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."