Founded by Rosie Herman in 1998. The corporate company is called Mykytyn Enterprises. The company specializes in the development and marketing of high quality luxurious consumer products that are quick and simple to use and provide superior results. The first product in the line was One Minute Manicure Classic Spa Treatment, a natural balance of essential oils and Dead Sea Salts for hands, feet and body. It exfoliates, reconditions and moisturizes skin with an energizing aromatherapy experience. The line has expanded to meet growing consumer demand for convenient and effective products that nourish and condition the skin, nails, and cuticles with immediate results.