I’m a new tech trying to get my name out there. I have seen a couple of nail techs offer contests on Facebook, such as “like and share and you could win a free manicure.” What do you think?
To Be or Not to Be … A Perfectionist: Do you lose all sense of time and place as you do and redo in an effort to create the perfect nail? Or do you regard good enough as good enough? Some nail techs view their perfectionism as a plus, whereas others find it a curse. We asked readers to weigh in.
I’m reluctant to apply gels or acrylics to girls younger than 16 because they pick and can’t maintain the nails. At what age do you think it’s OK to use gel-polish on kids or teens?
I’m opening a new nail salon and am having a hard time finding nail techs besides myself. How did you find yours? I’ve tried Craigslist, cosmetology schools, and beauty supply stores. Any suggestions?
— Jen McClain, owner, Completely Polished (www.completelypolished.com), Cranberry Township, Pa.
A complimentary glass of wine, an extra-long foot massage … these are the small gestures that keep clients coming back — and sending their friends to your salon. We asked techs: What low-cost extras do you provide that clients perceive as having a high value?
I’ve gotten requests from a few moms to add services for teenagers to our menu. I don’t mean the “little princess” 12 and-under service, but the 14 to 18 set. Their input has been that they will get their nails done more often, but can’t justify the full, luxury spa experience. I’ve been thinking about doing a “teen night” each week with really basic mani/pedi options (no massage, no callus care, etc. — just shaping, light cuticle work, polish and lotion application) that focus on trendy colors and options for spirit manis in school colors, etc. What do you think is the best way to address this demographic?
Reader to Reader: How do you react to negative feedback about your business on social sites like Yelp and Facebook? Do you respond publicly or privately?
I’m just about to graduate from esthetics school in Canada. I would like to open a small salon that focuses mainly on pedicures. I’m at a loss as to where to start, beginning with what products to use. I would like to offer at least two different product lines. I would like my pedicures to make a difference (detox, make feet feel relaxed and smooth and happy). Any suggestions?
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