4 Ways to Build Your Email List
John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.
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SEARCHMENUSEARCHJohn Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.
They say that sex sells, but nail tech Lynnette Diaz-Madden might argue that enthusiasm sells — specifically, it sells umbrellas.
If you’re finding it tough to staff your salon with qualified professionals, you’re not alone.
Brother-sister duo Michele and Wayne Lin’s brand Live Love Polish focuses on selling quality nail products to both consumers and salon professionals.
If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.
Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.
At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy.
The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.
Which social media platform reigns supreme?
To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice.
Good nail techs are hard to find and open positions are hard to fill, so it's important to recruit new staff with a sales-oriented approach, says consultant and writer Lisa Starr.
Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”
Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.
Holly Schippers AKA FingerNailFixer was the keynote speaker at the 2016 NW Nail Tech Retreat. Watch her speech as she explains there is no excuse sufficient enough to devalue your time and offers a reasonable explanation to raise your service prices.
Feeling jaded, much? We all get it from time to time but here's why (and how) it must be banished.
When Jill Kohler and her husband opened Scottsdale AZ.-based Penrose Academy back in August 2006, the cosmetology and esthetics school did not offer a nail tech program. But now, ten years later, a nails-only option is being offered because of employer demand in the community for qualified nail techs. We caught up with Kohler to discuss how this evolution came about.
Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.