entity beauty

Entity Wins in Bulgaria

Congratulations to Maya Abbedissen, who won the National Bulgarian Championship in Nail Design in November. Her impressive first place win in the Gel Nails category allows her the opportunity to compete in the gel category at the World Championship in Dusseldorf, Germany, in March. She will be representing the country of Bulgaria and compete using Entity One Gel Technology.

Read more

NAILS Readers' Choice Awards 2010: America's Next Top Nail Products

NAILS is pleased to announce the 2010 Readers’ Choice Awards, a round-up of YOUR favorite products by category, covering everything from acrylic systems to ventilation units. Now in its seventh year, NAILS Readers’ Choice Awards are selected exclusively by YOU, the readers of NAILS Magazine, from a list of nominees supplied directly by the manufacturers of the products themselves.

Hand Care Fanfare

If you’re looking to get a fresh start on offering a full-service skin treatment for your manicure clients, check out these themed hand care lines that bring a host of flavors from the beginning scrub to the final lotion.

Spring Polish Preview 2010: Out with the Old, in with the Bold

BIG. BOLD. BRIGHT. COLOR. That’s what we thought when we opened the 2010 spring polish collections. This season’s new nail colors are the brightest, boldest, most vibrant hues we’ve seen in years.

NAILS Readers' Choice Awards 2009

So what are your favorite products? We’ve tallied the votes and are happy to announce the winners of the 2009 NAILS Readers’ Choice Awards.

How to Remove a Stain (Polish Preview: Fall 2009)

A modern spin on the classic 1950s “how to be a better housewife” tips, we’ve got you covered in common stain removal. And to put the final twist on it, we present you with a myriad of coffee, red wine, and lipstick stains all made out of this fall’s new polish collections.

NAILS Readers' Choice Awards 2008

From Acrylics to Wraps — and everything in between — NAILS announces the winners of our fifth annual Readers’ Choice Awards.

Beauty In the Desert Makes a Comeback

IBS (International Beauty Show) Las Vegas had a healthy attendance this year, with well-presented booths showcasing a lot of new and interesting nail products.

Glitter Powders

Entity’s Glitter Powders are for sculptors who want a little more flash in their enhancements.

Idyllic Acrylics

Amidst the gel-craze, acrylics have steadily been reinventing themselves to come out with better performing powders, and with brighter colors than ever. Here’s a collection of the newest acrylic powders on the market.