business building

10 Ways to Beef up Business in the Show Months

How about starting a membership program for loyal clients?

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Business Card Dos & Don'ts

Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.

The Art of Self-Promotion

With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.

9 Salon Investments That Really Pay Off

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Grab a Partner and Cross-Market Your Services

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

Get the Word Out

These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.

SWOT: Analyze Your Business

SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?

9 Things They Don’t Tell You About Opening a Salon

A new salon owner shares her hard-earned wisdom to help make the process of striking out on your own a little easier.

The Doctor is “IN” - Establishing a Salon-Doctor Relationship

Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.

Kids These Days ...

Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.