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Entity Studio One PolyGel Provides Easy Enhancement

Entity’s new Studio One PolyGel combines strong acrylic and hard gel polymers with soft polymers for easy, intuitive application.

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Polish Preview Fall 2018: Musical Muses

From a medley of metallics to crème-finish crescendoes, this fall’s polishes are giving us major inspiration. Plug in, tune out the rest of the world, and watch as the season’s newest hues dance before your eyes.

Resort Wear Summer Collection

Entity introduces the Summer 2018 Resort Wear collection which features six bright new colors in both gel and lacquer formuations

Best Lil' Nail Show Texas 2018

The Best Lil' Nail Show Texas took place March 16-19, 2018 in Houston. 

Get Dipping With These Products

Dipping is a fast, durable service that is becoming popular among nail techs and clients. If you're looking for the newest systems and colors, these products are a great place to get started.

Premiere Orlando 2017

Premiere Orlando took place at the Orange County Convention Center June 4-5.

Nail Tech Networking Event at Premiere Orlando 2017

Nail techs came out in full-force at the NAILS Nail Tech Networking Event before Premiere Orlando on June 3 at the Rosen Centre.

Hamptons Style

Entity’s Hamptons Style summer collection will have you ready for an effortlessly stylish weekend getaway.

26 Nail Art Products to Play With

From brushes and dotting tools to crystals and glitters, these nail art products include something for every design, technique, and skill level. Use them to add a touch of sparkle, stamp an intricate design, or hand paint a masterpiece.

America's Beauty Show 2017

America's Beauty Show was held March 25-27 at McCormick Place in Chicago. Attendees included NAILS Next Top Nail Artist Top 3 finalists who flew in from Australia, Finland, and Netherlands.