Hidden in a thick of grand old oaks and elms along a 15-mile stretch of Lake Michigan is one of the nation's best-kept secrets. Privacy and anonymity are sacrosanct in this close-knit community where the living legacies of some of the most prosperous entrepreneurs of the Industrial Revolution reside.
From graduation to state board exams, from the job search to the first full set on a paying client, those first few months as a nail technician are filled with highs and lows. Two nail technicians opened their diaries to share theire experiences.
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Donna Rodriquez discusses her formula for success.
A tidy workstation is this top tech's secret to success.
"Manicure table manners" are rewarded
A nail student asks a veteran nail technician for some advice on starting out.
Empire Beauty Schools featured Creative Nail Design Systems’ president Jan Nordstrom Arnold as commencement speaker for its 19 Pennsylvania cosmetology schools’ graduation ceremony. The 1,000 students and a crowd of more than 2,000 heard Arnold’s philosophy on the future of the salon industry and her “7 Principles for Success.”
