customer service

10 Steps to Catapult Your Business

From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.

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All the News that’s Fit to E-mail

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Find Lost Clients to Find Lost Income

While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.

10 Ways to Beef up Business in the Show Months

How about starting a membership program for loyal clients?

Keep Them Coming Back for More

Big Clients, Small Changes: How to Seat Plus-Size Clients Comfortably

It doesn’t take a lot of effort to make your plus-size clients feel at home. All that’s required is a little awareness and sensitivity — and perhaps some minor modifications to your manicure and pedicure set-ups.

Think Outside the Chair: Creative Marketing Ideas

Too often nail professionals get caught up doing the same thing day in and day out and lose sight of the incredible possibilities that exist to expand their services, businesses, and even their own professional growth, says Star Nail's Tony Cuccio.

“It Just Popped Off” and Other Lame Client Excuses

What are the wildest excuses you've heard from your clients?

This Little Piggy Went to a Pedi Party

Ever thought your salon would be the first stop of a bachelorette party, or that your services would be a hot commodity for an office party? Group appointments that have traditionally been reserved for bridal parties have exploded into a must-have indulgence for a myriad of celebrations.

From Mediocre to Maaah-Velous: How to Solve Your Pedi-Room Woes

If your pedicures are blissful for the client, but a bit of a logistical headache for you, you need to retool. Here are some common problems and creative solutions to your pedi-room quandaries.