Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Congratulations to celebrity manicurist and new salon owner Elizabeth Ashton for opening Elizabeth Ashton Ayurvedic Nail Spa earlier this month! I attended the grand opening party for the Long Beach, Calif., salon, and I wanted to
Earlier this week Essie Weingarten announced the eponymous company she founded in 1981 has been acquired by L’Oreal USA. In addition to Essie’s famous nail polish line, the company also sells treatments, accessories, spa products and
For those of you needing that last push to take the plunge into a nail tech career (or, if you’re already a nail tech but know of someone else you’d like to recruit into the field),
If you call by Thursday, you can snag a free one-hour coaching session for your salon from Strategies, a firm that offers salon and spa business training, coaching, seminars, and webinars. The coaching session is available
As I was canvassing the show floor last weekend at America’s Beauty Show in Chicago, I happened upon a booth for Bravo TV. The casting directors were there looking for salons for season three of “Tabatha’s
When I got to the office this morning, the following message was in my inbox: Milady’s Webinar “Jump on the Social Media Bandwagon” Tweet me! Facebook me! Become our fan on Facebook! Technology continues to advance how we
The third-annual Nail Tech Networking Event of the Smokies offers the best of both worlds, says event organizer Jill Wright. “It mixes aspects of a big show with the intimacy of private classes, and the focus
It may be nail tech Tanya Pahl’s sidewalk sign that first sells customers, but it’s her skill that seals the deal. “My sidewalk sign cost me around $150 and it has more than paid for itself
Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com
