tradeshows

ISSE 2012 Show Coverage

INM’s owner Garrett Kellenberger promoted INM’s new Gelavish Cure Gel LED Lamp, as well as new collections of Gelavish Gel Polish.The Bellissima International team was eager to showcase and demo their line of gels. From left

Read more

ISSE 2012: Let the Music Play Nail Art

Nubar educator Amanda Lenher created this awesome nail art design for the soakable gel nail art category in the competitions. She was excited with her sixth place finish since it was her first time competing. Here’s

ISSE 2012: Minx Educators Wear Their Love on Their Sleeves

Minx educators sure are dedicated to their favorite brand. Crystal Rice, CMP, and Brian Garces, CMP, showed us their brand loyalty on their wrists. You can see more nail-related tattoos in our gallery here. — Hannah

ISSE 2012: Spotted on the Show Floor: Jeff Pink

I spotted Orly founder and CEO Jeff Pink on the show floor getting his pinky nails polished with Orly GelFX (one in navy blue, one in black). Nice to see the guys sporting the long-lasting colors.

ISSE 2012: Gelish Debuts a New Booth

Hand & Nail Harmony debuted a new Gelish booth at ISSE Long Beach this weekend. Danny Haile and David Daniel wanted to make sure Gelish had a larger presence on the show floor — and it

ISSE 2012: Snakeskin Pedi

Terri Silacci, the nail tech who made the snakeskin nails famous last year when they appeared in Vogue magazine, was at ISSE Long Beach this year giving editors her famous pedicure. I was lucky enough to

ISSE 2012: World Champion Nail Tech to be at Nail Labo Booth

From 1 p.m.-3 p.m. today, world champion Japanese nail artist Mayumi Hase will be at the Nail Labo booth, so be sure to stop by and check that out. In the meantime, the Nail Labo team (shown

ISSE 2012: Nail Files Reality Star to be at Nubar Booth

Katie Cazorla, star of TV Guide’s reality show Nail Files, will be at the Nubar booth today signing autographs. (Her expected arrival time is noon.) Booth #1785 --Sree

ISSE 2012: China Glaze Magnetic Polish

Yay for more magnetic polish options! China Glaze distinguishes itself with a horseshoe-shaped magnet that houses three designs. The six magnetic polish shades are launching in stores now. (Sadly you can’t buy it at the company’s

ISSE 2012: Make Your Own Gel Colors at Sparkleyez

There’s a special part in our hearts for nail tech-made products, so we were excited to see a launch from nail tech Rhonda Tooker and her daughter Natalie deWitte that expands the glitter focus of Sparkleyez