For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
After teasing this giveaway on its Facebook page for several weeks, OPI today announced the details of its amazing 100,000 Fans promotion. If the company reaches 100,000 Facebook fans before Dec. 31, 2010, it will award 100
Nothing speaks to the power of social media more than this: a state board is now using Facebook and Twitter to communicate with licensees. The Texas Department of Licensing and Regulation (TDLR) joined two online social
I get Dashing Diva’s monthly e-mail newsletter, Diva Dialogue, and it’s always got some good business tips, interesting fashion trends, and helpful technical and product info. This month there was a good social networking piece that
Pop star Katy Perry attended last night's MTV Video Music Awards without her fiance actor Russell Brand. However, as you can see in this picture she posted on Twitter, he wasn't too far from her heart...or
InStyle magazine’s September issue highlights the newest innovation from OPI: the iPhone Try It On Color Studio.
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
