Last month we talked to three manufacturers who have been around for the last two decades. This month, three more manufacturers give us their take on how the industry has change and where it is headed.
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Just about everyone in the nail industry — whether friend or competitor — would say that OPI president George Schaeffer has done much to advance the professional nail industry.
In the Land of the Rising Sun, nail care is rising in popularity. As manufacturers jockey for market share and brand loyalty, Japanese nailists bring a flair for nai design and a perfectionist streak that has the world watching.
Thanks to OPI chief George Schaeffer, the nail industry got some well-deserved positive attention from the press. Page One of February 3 Los Angeles.
I want to thank all of the Salon of the Year finalists and their supporters who attended the awards banquet. We had a blast! The evening would not have been possible without the sponsorship of Nailco Salon Marketplace and Larry Gaynor, who also lent his unique humor to the proceedings as co-host.
World, meet Nicole.
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