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retailing

Pre-Selling Makes Loyal Clients

Clients who come back to redeem their pre-sold service usually purchase something else as well.

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Retail Boutique: Eyelash Conditioners

Eyelash conditioners and serums are popping up in spas and salons for women tired of the maintenance of false eyelashes, or curlers and mascara. These non-prescription lash conditioners are applied like eyeliner and most can also be used on brows as well.

Go Greige

Gray-beige polishes — also known as the “greige,” “taupe,” or “putty” trend — are showing up all over runways and adorning celebrities’ nails. Get the look in your salon this summer with these professional shades.

Merchandising in Small Spaces

Not every salon retail area is open and spacious, and most salons have a small corner or space that can be challenging to merchandise.

Retail Boutique: Bridal Items

Nail salons and spas see plenty of brides and bridal parties. Bridal items ranging from how-to books to rhinestone-embellished clothing are great gift ideas.

On the Road: Be Beauty, San Diego

I found Be Beauty by posting a message on the NAILS Facebook page (www.facebook.com/nailsmag) that I was looking for a salon in San Diego. Nail tech Brian Garces messaged me back to come to the salon where he works. When I looked it up online and saw it was in a cute little 1920s-era bungalow, I was sold.

Retail Boutique: Towelettes

Convenience comes in little bags. Think sanitizer, sunblock, and even hair wipes, all in disposable towelette form for portability and mess-free application. Clients ready to rush out the door will be delighted to stop in your retail area for these time-saving towelettes.

More Clocks

Friday mornings there is supposed to be a new entry posted. Which generally means that sometime on Thursday each week, I sit down and type up whatever industry-related thing has preoccupied my mind for the few

Holding Down the Fort

I was supposed to be waking up in Vegas this morning. Instead, I am once again behind the desk at the salon, waiting on clients to arrive.What happened? Why aren't I at IBS Las Vegas? Why

Retail Boutique: Eye Masks

Bright designs, fun florals, and cute sayings make eye masks eye-catching. They are a cure for bright bedrooms, provide a respite for the overworked, and even relieve discomfort and headaches.