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George Schaeffer

George Schaeffer's 50th Birthday Party

A legendary bash was held in honor of George Schaeffer's 50th birthday.

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

OPI's Consumer Advertising Campaign Brings Customers Into Salons

Editor's Note: How It All Began

Founding NAILS publishers Peter Grimes and John Cipriano had an idea for a magazine. As they outlined their purpose in their first publishers' note, they said they wanted to “strengthen those involved with the nail industry by providing decision-making information on current industry issues, economic trends, management styles, sales and marketing techniques, and coverage of any and all events important to the further development of the nails industry”

What is OPI? The Real Question May Be “Who”

What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”

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George Schaeffer's 50th Birthday Party

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

OPI's Consumer Advertising Campaign Brings Customers Into Salons

Editor's Note: How It All Began

What is OPI? The Real Question May Be “Who”

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