Nail technicians may lament the proliferation of discount salons, but low-cost nail services have broadened the nail care market and forced the industry to improve its image and raise its standards.
Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.
Can there really be an $82 difference in basic salon services?
Start by giving clients know-'em'dead service instead of lowering your prices.
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
The 1980s were a time of extreme growth for the salon industry, and nails were its fastest-growing segment. Nail salons cropped up, it seemed on every corner. While this rapid growth was positive in that it brought professional nail care services to public attention, it also resulted in a proliferation of lower-quality establishments, which did not maintain acceptable standards of cleanliness or service.
