essie

Brush-On Gels Were All the Buzz at Cosmoprof

Gels continued their recent boom at Cosmoprof North America. There were more soak-off gels, more colored gels, and at least 10 companies showcasing the hottest trend right now — brush-on gel polish lines.

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The Finish Line

As fashion designers experiment with different textures on the runway, nail polish manufacturers keep up with an array of stylish nail polish finish offerings — from the traditional cream to the edgy suede. One nail tech shares her expertise to help you sort through all of the jargon and match the appropriate client to the appropriate finish.

Beauty Tips from Bobbi Brown

Master makeup artist Bobbi Brown talks to Elle about some of her favorite tips and tricks. “A dark nail color can make a casual outfit look dressier,” Brown says. Elle recommends Essie Nail Color in Wicked, one of the brand’s popular shades.

Lively Lacquers

Fearless colors are all the rage, Glamour reports. Perky shades of bright yellow, teal, red, and orange are all fun options for getting in on the cheeky trend. Try China Glaze Nail Lacquer in Yellow Polka Dot Bikini, OPI Nail Lacquer in Teal the Cows Come Home, or Essie’s Nail Polish in Vermillionaire.

Seasonal Switch

Self explains how to transition summer shades to fall favorites with jet black polish. Use the black as a base coat or on top for an autumnal hue that’s still true to the original color. Try adding a black base coat to Zoya’s Dana or Essie’s St. Lucia Lilac for a dramatic deep plum and pretty purple-gray.

Stylish Siren

Harper’s Bazaar takes a cue from Giorgio Armani’s fall runway collection and recommends fire engine-red polish on short nails.

Tips for Making Manicures Last 10 Days

Redbook magazine shares seven tips for making a manicure last for 10 days.

Garden Girl

Lucky Magazine talks with Sprout owner Emily Paul about her landscaping company and what to wear from the garden to get-togethers. “Dark polish is a must, since it’s tough keep my nails clean,” says Paul. For a perfect deep shade that will transition from day to night, Essie’s nail polish in Wicked is a great choice.

Manicure Tips From Josephine Allen

InStyle talks with manicurist Josephine Allen about her favorite tips for two-week manicures and some of her favorite custom-color combinations.

Serena Williams Shares Her Favorites

In Vogue's August issue, tennis champion Serena Williams talks about her upcoming nail tech certification and how to channel frustration from a broken nail into a match win.