At Just Calm Down, every client is treated like Royalty.
Says one reader: "We are very lucky to be able to retail in our salon. It pays my rent!"
Enhance your salon’s image while growing its bottom line with a line of private label products tailored to your clientele. We’ll show you how.
Specialty retailers such as Bath & Body Works have mastered the art of turning browsers into buyers. Emulate their merchandising, marketing, and sales strategies and watch your retail sales surge.
By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all.
“I’m not a salesperson!” How many times have you heard nail techs use that one? Change that thinking with a fair commission structure, a big-picture view of the benefits for them and for you, and incentive programs that make it worth their while.
To salon owner Jan Oates, they’re just as important as the salon service.
The back-end systems of selling retail – ordering your first batch of products and maintaining inventory levels – are often brushed over in articles about retailing. But in this article – the second of a two-part series about breaking into retail – we go in depth on what you need to know to run your new retail business behind the scenes.
When Susie Galvez bought Face Works Day Spa in Richmond, Va., two years ago, retail sales accounted for just 3 % or her gross sales. As part of her one-year plan, Galvez set her sights on boosting retail sales to 10%.
