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retailing

10 Ways To Increase Your Income

Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.

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Sales Talk That Sells

Did you know that you already have the skills and client trust you need to successfully sell services and retail products to your clients? You are a service professional-a “people person”—someone who knows how to talk to clients about their specific needs and to offer solutions.

New Clients Come Gift-Wrapped

Five salons with phenomenal gift certificate sales tell how to boost your salon’s gift certificate sales by creating enticing packages of services that clients will want to give, as well as receive, as gifts.

Advice from Polish Manufacturers

Nail polish manufacturers have a lot of good ideas about what salons can do to increase their profits on polish retail. Here 10 of them share their thoughts on what you can do to retail polish successfully in the salon.

Retailing Polish: A Slick Way to Profit

When it comes to making money in the salon, sometimes it's the little things that count.

Buying On Impulse

Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.

Raising the Ceiling on Retail Profits

To make money selling retail, you’ve got to commit-commit to allotting space for displaying your ware, commit to providing incentives for technicians, and commit to patiently building your business.

How To Hire An Esthetician

Finding a qualified skin care specialist is not unlike finding a good nail technician. Look for technical skills, sales ability, personality, and professionalism.

Nail & Skin Care Go Hand In Hand

As nail salons diversify their services, more and more are adding skin care.

Every Square Foot Earns Its Keep

When Milano Salon needed a fresher look, they created an interior that would make money as well as relax clients.