Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
Retailing hair care can net big profit, but is it right for you? While the path to retail payoffs is clear for full-service salons, specialty operations may find their road a little rockier.
Clients will buy a private label line that works for them and has the added benefit of an endorsement by a trusted professional.
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.
Nail salons are retailing salon products more than ever before
Retailing products is the most natural extension of salon customer service.
Understand odors and the need for proper ventilation.
We can learn a few lessons from our hair industry cousins (and avoid some of their growing pains).
If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.
