Complying with the Americans with Disabilities Act needn’t break the bank and may be as simple as doing what you are already good at. Take five parts hospitality, one part research, two parts active listening, and add a dash of compassion to create a salon that’s accessible to all.
Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.
We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
You’re a fearless entrepreneur with the skills to provide clients with excellent customer service. But if you haven’t hired a coach, you could be making a costly mistake.
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
A Complete Guide to Nail Art and Decorative Manicure by Olga Petrova, Denis Bukin, and Maxim Bukin, is an English translation of a best-selling Russian nail art how-to guide.
When it comes to liability issues, take the advice of an insurance professional: Both your actual sanitation practices and the appearance of cleanliness can reduce potential claims against you.
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
