jill wilson

Use Contests to Spur Pre-Booking

Over the past few weeks we have talked about how important it is to pre-book your client’s next appointment. I’ve shown you the math and hopefully you’ve seen the light and realized what it means to

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Practice Pre-Booking Now and Prevent the January Slump

During the months of September and October we have been talking about pre-booking. We’ve discussed how important it is to your business and to your revenue. I have given you numerous ways to get your client

Making It Tough to Say No, Part 2

Picking up from my last post, I’d like to discuss some ways you can respond if your client initially says no to your offer to pre-book. So after the appointment, I’ve walked my client to the front

Making It Tough to Say No, Part 1

In my last post  I showed you the math of how much money can be lost by not pre-booking just one pedicure. Hopefully the math made sense to you and you’ve started to make the pre-book

How Much Are You Losing By Not Pre-Booking?

I’ve mentioned that pre-booking your clients guarantees your salary, but do we really know what that means? To give you a better understanding, I want to show you some numbers. This will really give you a

Pre-Booking: Which Words Work Best?

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Upping Your Pre-Booking Percentages

Since Rachael is focusing on pre-books, I thought this should be the topic this week. I want to show you how pre-booking can affect salon congestion. When Summit Salon Consulting Group held seminars in Minneapolis, my salon

Partner With Your Product Distributor

This week we're following up with onsite in-salon training at your salon with me. In last week's post, we talked about custom-designing your add-on menu and getting the nail department consistent with all services. This week,

Implement Consistency

I am a successful nail technician because of the many people who have shared their expert advice with me. I believe, as I mentioned in other articles, that passing it on is one of the best

Keeping Product Costs Down

Product costs are a big contributor when it comes to making a department non profitable. As I stated in my last post,"Is Your Nail Department Profitable?", many owners have a lot of their money tied up in